Birds reduced into one, rest flew away! At the beginning I planned of having five birds above the logotype, one each on top of every alphabets sitting on a cable wire. This also reminded me of the school sequences of the renowned movie "Birds" by Hitchcock. I did so much work on this imagery to transform as an icon and then, as usual 'The Bird' appeared in a surprising fashion in the story of logo making. The word "BIRDS" itself has a visual meaning of being a group. We don’t need to stress that point again, at the same time using a single bird as logo has the danger of pushing it to the cliché.
This is the exact juncture where I bought J. Swaminathan into the reference. The striking examples of birds are from a series of paintings. It is powerful, minimal, energetic, mysterious and spiritual.
Remembering Swaminathan is a commemorating step towards engaging in contemporary Indian art. I have really surprised realize that no art galleries in India did not explore the possibilities of transcending this imagery into a symbol! It is very much of an icon distilled through his experiences to achieve the giant task of purifying the form. The birds by Brancusi are the next immediate step. Amazing similarities of both these birds assert the essential of the form of a bird.
Now we have a single bird shooting up and above the logotype. It is exactly the same movement as in the paintings of Swaminathan. I only have perfected the shape with the reference to Brancussi.
Gill Sans is the type I chose for logotype. We will maintain this typeface for most of the purposes. Gill Sans is a humanist sans-serif typeface designed by Eric Gill in 1927 and released in 1928. Gill was a well established sculptor, graphic artist and type designer. Gill Sans typeface takes inspiration from Edward Johnston's Johnston typeface for London Underground which Gill had worked on while apprenticed to Johnston. Eric Gill attempted to make the ultimate legible sans-serif text face. It was designed to function equally well as a text face and for display, distributed as a system font in Mac OS X and is bundled with certain versions of Microsoft products as Gill Sans MT.
Now we have a single bird shooting up and above the logotype. It is exactly the same movement as in the paintings of Swaminathan. I only have perfected the shape with the reference to Brancussi.
Gill Sans is the type I chose for logotype. We will maintain this typeface for most of the purposes. Gill Sans is a humanist sans-serif typeface designed by Eric Gill in 1927 and released in 1928. Gill was a well established sculptor, graphic artist and type designer. Gill Sans typeface takes inspiration from Edward Johnston's Johnston typeface for London Underground which Gill had worked on while apprenticed to Johnston. Eric Gill attempted to make the ultimate legible sans-serif text face. It was designed to function equally well as a text face and for display, distributed as a system font in Mac OS X and is bundled with certain versions of Microsoft products as Gill Sans MT.
